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The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10010144174
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Exploring the consequences of brand credibility in services
Baek, Tae Hyun; King, Karen Whitehill - In: The journal of services marketing 25 (2011) 4, pp. 260-273
Persistent link: https://www.econbiz.de/10009178035
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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun; Kim, Jooyoung; Yu, Jay Hyunjae - In: Psychology & marketing 27 (2010) 7, pp. 662-679
Persistent link: https://www.econbiz.de/10008430834
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Estimating Heterogeneity in the Probabilities of Enumeration for Dual-System Estimation
Alho, Juha M.; Mulry, Mary H.; Wurdeman, Kent; Kim, Jay - In: Journal of the American Statistical Association : JASA 88 (1993) 423, pp. 1130-1136
Persistent link: https://www.econbiz.de/10006638787
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Why loan documentation must control lender behavior
Kim, Jay; Ward, Gregory - In: Commercial lending review 23 (2008) 4, pp. 44-47
Persistent link: https://www.econbiz.de/10009886722