Bleichrodt, Han; Cillo, Alessandra; Diecidue, Enrico - In: Management Science 56 (2010) 1, pp. 161-175
This paper introduces a method to measure regret theory, a popular theory of decision under uncertainty. Regret theory … allows for violations of transitivity, and it may seem paradoxical to quantitatively measure an intransitive theory. We adopt … preference heterogeneity. Our data support the main assumption of regret theory, that people are disproportionately averse to …