Als ein entscheidender Faktor der Diffusion eines Produktes im Markt muss die Mundwerbung angesehen werden. Nicht umsonst werden große Anstrengungen unternommen, die als maßgeblich für die interpersonelle Kommunikation erkannten Meinungsführer zu identifizieren und in den Wertschöpfungs-...

China se muestra cada vez más segura de sí misma en su actuar internacional. No se trata solo de poder económico. A diferencia de EE.UU., cuyos valores han perdido credibilidad en razón de un proselitismo militarizado y de acentuado doble rasero, su influencia va creciendo y ello provoca...

The U.S. and Mexico have been neighbors for more than two centuries. Despite intermittent attempts by Mexico to distance itself from the US out of a concern of US protectionism and its political, cultural and economic hegemony, a process of progressive economic and social integration has taken...

A well-known model in sociology and marketing is that of opinion leadership. Opinion leaders are actors who are able to affect the behavior of their followers. Hence, opinion leaders have some power over their followers, and they can exercise this power by influencing their followers choice of...

See also the publication in 'Social Choice and Welfare', 2013, 41, 671-683.<P> A well known and established model in communication policy in sociology and marketing is that of opinion leadership. Opinion leaders are actors in a society who are able to affect the behavior of other members called...</p>

This paper attempts to establish the value of good relationships between countries by considering their effect on a group of individuals who are arguably intimately affected by them: immigrants. We appeal to an index of conflict/cooperation which is calculated as an annual weighted sum of news...

Opinion leaders are actors who have some power over their followers as they are able to influence their followers' choice of action in certain instances. In van den Brink et al. (2011) we proposed a two-action model for societies with opinion leaders. We introduced a power and a satisfaction...

Opinion leaders are actors who have some power over their followers as they are able to influence their followers' choice of action in certain instances. In van den Brink et al. (2011) we proposed a two-action model for societies with opinion leaders. We introduced a power and a satisfaction...

Using OLS and binary logistic regression, in combination with the OSOR-model on a secondary dataset, the 2010-post election survey by Pew Internet and American Life project, this paper traces the direct paths of Facebook, Twitter, and mobile phone on online political participation and online...