In the decision-making process, strategic market and product policy planning systems usually concentrate on market size, market growth rate, market share, and relative product quality. These factors emerge from studies involving relatively large firms that operate in the national market place....

The article describes a simulation of market processes in single-family, owner-occupied housing in a metropolitan market area. The simulation was designed both as a training tool and a decision aid. Model structure is discussed in detail, and data bases for construction are described. The model...

Based on data collected through 101 in-depth interviews among export managers, the study investigates the conditions and factors that influence exporting under private labels. Distributor's adaptation is proposed as a variation to product and promotion adaptation within the context of export...

Based on data collected through 101 in-depth interviews among export managers, the study investigates the conditions and factors that influence exporting under private labels. Distributor's adaptation is proposed as a variation to product and promotion adaptation within the context of export...

Explanatory concepts of managerial strategic behavior in SOEs—based on the areas of government control, management orientation, and market environment— are explained. Three explanatory variables are proposed based on these concepts. The paper discusses the behavioral explanations which are...

Two different functions, managing the business in the product or service markets and managing public support in the political markets, must be performed by managers of state-owned enterprises (SOEs). Each organization has to strike a strategic balance between these two functions. The way this is...