The general aim of this study is to provide a guide to the future marketing decisions of a firm, using a model to predict customer lifetime values. The proposed framework aims to eliminate the limitations and drawbacks of the majority of models encountered in the literature through a simple and...

Turkey's role as a world trade participant has grown in recent years, particularly as the country is capitalizing more on its unique geopolitical position. Given the important trade volume and rooted relations between Turkey and the EU, their trade and economic relations should be paid due...

In this research, an integrated gravity-based model was built, and a scenario analysis was conducted to project the demand levels for routes related to the highway projects suggested in TINA-Turkey. The gravity-based model was used to perform a disaggregated analysis to estimate the demand...

This study discusses a decision support framework that guides policy makers in their strategic transportation related decisions by using multi-methodology. For this purpose, a methodology for analyzing the effects of transportation policies on environment, society, economy, and energy is...

Narrative approaches to analyzing risks seek to identify the variables critical to creating and controlling a risk, then to instantiate them in terms of coherent themes (e.g., organizational failure, strategic surprise). Computational approaches to analyzing risks seek to identify the same...

Despite its recent growth performance, the Turkish economy has been experiencing current account imbalances, and has so far been able to continue these imbalances without jeopardizing economic growth. However, recent uncertainties in the world economy have urged policy makers to control these...

Gelişmekte olan pazarlarda kullanılan alışveriş günlüğüne dayalı tüketim paneli verilerinin kapsam ve güvenilirliğinin tarayıcı teknolojisiyle toplanan verilere göre daha sınırlı olduğu kabul dilmektedir. Bu çalışmanın amacı, diş macunları sektöründe toplanmış...

The purpose of this paper is to model the desires, expectations and priorities of the inhabitants of Istanbul, a city with a population of about 15 milion, from a multidimensional perspective. In this way, effective allocation of the city's resources can be achieved to improve the quality of...