Global marketing has become an established fact of life for more and more businesses. Along with the large multinational corporations that have been operating on a global scale for decades, many middle market or even relatively small firms have already or will soon need to enter the global...

The paper deals with the contribution of information and communications technology (ICT) to economic growth and environmental sustainability by examining the long-run equilibrium relationships between ICT, carbon emissions and economic growth. The paper employs cointegration techniques,...

Companies are increasingly recognising that social networks are a force to contend with in reputation management. There are numerous examples of how single voices using viral systems have, in a matter of days, reached out to millions about poor service or flawed products. Managing social...