The case describes the internationalization process of emerging markets multinational enterprises in other emerging markets. Marcopolo, the largest manufacturer of bus bodies in Brazil and one of the largest in the world, started several joint ventures to manufacture bus bodies. After years of...

This paper investigates the emergence of new successful export activities in Brazil through the analysis of four industry case studies: furniture, swimwear, soybeans and grapes. Extensive secondary data research was done to study industries’ historical development and to understand the...

Export Pioneers in Latin America analyzes a series of case studies of successful new export activities throughout the region to learn how pioneers jump-start a virtuous process leading to economic transformation. The cases of blueberries in Argentina, avocados in Mexico, and aircraft in Brazil...

Export Pioneers in Latin America analyzes a series of case studies of successful new export activities throughout the region to learn how pioneers jump-start a virtuous process leading to economic transformation. The cases of blueberries in Argentina, avocados in Mexico, and aircraft in Brazil...

This paper examines the process by which firms in a cluster start to export based on systemic interactions and the process of diffusion of exporting as a business strategy within the cluster. Two Brazilian manufacturing industries are studied, and within each one a geographic cluster was...

One hundred and fifty-two Brazilian companies that were exporting in 1978 were interviewed again six years later in 1984 to determine the factors that were correlated with the continuance of exporting. Firm characteristics, export management practices and manager perceptions were each found to...