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Various research areas face the methodological problems presented by nonnegative integer count data drawn from heterogeneous populations. We present a disaggregate negative binomial regression procedure for analysis of count data observed for a heterogeneous sample of cross-sections, possibly...
Persistent link: https://www.econbiz.de/10009208525
In this paper, we study the drivers of customer satisfaction for financial services. We discuss a full Bayesian analysis based on data collected from customers of a leading financial services company. Our approach allows us to explicitly accommodate missing data and enables quantitative...
Persistent link: https://www.econbiz.de/10009214701
The PIMS (Profit Impact of Marketing Strategies) data entail sparse time-series observations for a large number of strategic business units (SBUs), In order to estimate disaggregate marketing mix elasticities of demand, a natural solution is to pool different SBUs. The traditional, a priori...
Persistent link: https://www.econbiz.de/10008788316
Commensurate with the growth of their pay packages and public visibility, the role of the CEO in the corporate value creation process has increased significantly in recent years. This article argues that sustained wealth creation in a corporation has three distinct elements. The first and most...
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'Strategic intent', 'core competence' and 'strategy as stretch and leverage', are all management concepts that have become associated with C.K. Prahalad and his frequent co-author, Gary Hamel, most often in the pages of the Harvard Business Review, but also in other journals and books. These...
Persistent link: https://www.econbiz.de/10009212840