<title>ABSTRACT</title> Colleges and universities are faced with the necessity of raising tuition rates to meet the ever increasing costs of providing higher education. How those increases are marketed may influence the typical negative impact such increases have on enrollments. This study examines whether...

This paper discusses recent developments in understanding and measuring logistics service quality (LSQ) and incorporates a framework (technology acceptance model (TAM)) to assess logistics information technology use and acceptance as an essential component of an expanded model of LSQ. The...