Experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences. The data from such experiments have been typically analyzed with the Multinomial Logit (MNL) model. However, there are several problems associated with the standard...

A multidimensional scaling methodology (STUNMIX) for the analysis of subjects preference/choice of stimuli is presented, which integrates previous models into a single framework. Locations of the stimuli and the ideal-points of derived segments of subjects on latent dimensions are estimated...

Since recently, a number of studies have applied non-market valuation techniques to measure the value of cultural goods. All studies are single case applications and rely mostly on stated preferences, such as contingent valuation techniques. We compare the relative value of multiple, competing...