The marketing discipline is repeatedly criticized for overreliance on a small set of quantitative methods which has the potential to delimit the scope of inquiries and introduce inherent method bias that undermines the trustworthiness of findings. The purpose of this research is to investigate...

This paper presents results of a survey designed to discover how sales forecasting management practices have changed over the past 20 years as compared to findings reported by Mentzer and Cox (1984) and Mentzer and Kahn (1995). An up-to-date overview of empirical studies on forecasting practice...

The gap between evolutionary and neoclassical economics remains large. This article proposed that the gap can be narrowed by evolutionary economies developing process theories that can provide evolutionary theoretical foundations for formal models in the neoclassical equilibrium tradition. This...