Developing trust in a company is a significant part of building the company-consumer relationship. Previous studies have sought to identify the positive consequences of trust such as loyalty and repurchase, but the question of what builds trust remains largely unanswered. To answer the question,...

Choice experiments were conducted to assess US consumer demand for woolproduct attributes. The average consumer's WTP was higher for US wool gloves compared to acrylic gloves. For Australian wool gloves, WTP was lower if consumers read information on husbandry practices. Demand for attributes...

In this project, a predictive time model was developed for an Anglia Autoflow mechanical chicken catching system. At the completion of poultry growout, hand labor is currently used to collect the birds from the house, although some integrators are beginning to incorporate mechanical catching...

The appearance and rapid adoption of genetically modified (GM) foods and the strong growth in organic foods are two of the major trends that have influenced the food system over the past several years. The purpose of this research was to determine consumer willingness to pay (WTP) for non-GM and...

Today's consumers face foods whose production attributes they are often largely unfamiliar with and uncertain about. This study surveyed Delaware consumers about labeling, health risk concerns, and knowledge of five potential attributes for chicken: free-range, treated with antibiotics,...

This research compared bids that consumers placed on non genetically modified (GM), organic, and conventional versions of food products in order to determine if the organic market well serves those seeking to avoid GM foods. Auction experiments using potato chips, tortilla chips, and milk...

Genetically engineered (GE) soybeans first became available to farmers in 1996. Despite the common questions regarding any new crop technology, the new seeds were rapidly adopted. This study examines the characteristics of adopters, as well as yield and weed control cost changes, using survey...

This project was supported by the Federal-State Marketing Improvement Program (FSMIP), USDA, Grant # 2009-51181-06035. In the U.S. agricultural system, small and medium-sized farmers with limited land and capital resources are unable to compete in the national commodity markets. Direct marketing...

A choice experiment of consumers from five Mid-Atlantic states was conducted to compare marginal willingness to pay for fresh tomatoes with the attributes locally grown, state marketing program promoted, and organic from either a grocery store or farmers’ market. Data were analyzed using...