Despite the attention it gives to innovation tools, the product innovation literature does not address the behavioural motivation behind practitioners' adoption of particular tools, or relate this to new venture development. This paper focuses on technology-based new ventures executing their...

In this paper, we present a qualitative, interview-based study of the processes small technology-based firms go through when they adopt tools and adapt them for use. By extracting 59 instances of tool internalisation across five firms, we derived a coding scheme combining existing and emergent...