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The regulatory effectiveness, the impact on industry and consumers of product withdrawal and the associated wider issues relating to crisis management represent an under-researched area. The authors describe the mid-2003 government-ordered withdrawal of almost 2,000 complementary and alternative...
Persistent link: https://www.econbiz.de/10005726991
Persistent link: https://www.econbiz.de/10008552342
Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours (Mahler et al., 2008). A pilot study of UK university students'...
Persistent link: https://www.econbiz.de/10009141461
Persistent link: https://www.econbiz.de/10005425146
The objectives of this paper are to understand the influence of sales skills dimensions namely: interpersonal skills, salesmanship skills, technical skills and marketing skills on salesperson performance in Telekom Malaysia (TM) Berhad, a major Malaysian telecommunication corporation. Data was...
Persistent link: https://www.econbiz.de/10011205586
This paper considers corporate brand image, focusing on cognitive and affective brand attributes in the context of business schools. While previous research on university or institutional branding has studied these elements separately via cognitive (e.g., service or educational quality...
Persistent link: https://www.econbiz.de/10010906718