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International marketing research, in most cases, involves at least two levels (e.g., firms within countries) that make the hierarchical linear modeling (HLM) a suitable data analysis technique. Due to its robustness, the use of HLM in the international business (IB) research has increased...
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All executives would like their organizations to perform better, and most seek ways to make that happen. This paper focuses on how supply chains -- the series of activities through which products and services are created and then distributed to customers -- can enhance firm performance. For the...
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