Huy, Le Van; Rowe, Frantz; Truex, Duane; Huynh, Minh Q. - In: Journal of Global Information Management (JGIM) 20 (2012) 3, pp. 23-54
Experts and business pundits forecasted drastic changes in Vietnam’s fledgling e-commerce when the Southeast Asian country became an official member of the World Trade Organization (WTO) in 2007. Over the past few years, as part of the Reform – called Doi moi – some...