Similar Search Results

Primer in B2B brand-building strategies with a reader practicum

Glynn, Mark S. - In: Journal of Business Research 65 (2012) 5, pp. 666-675

This primer examines the empirical evidence about business-to-business (B2B) brands and its implications for brand strategy. Some of world's most valuable brands are predominantly B2B in nature, however brand marketing texts typically assume a consumer branding (B2C) perspective. The question...

Persistent link: https://www.econbiz.de/10010573706

Comptrack: A competitive tracking software : Hubert Gatignon and Piet Vanden Abeele, 1993, (Scientific Management Systems, Scientific Press) ISBN 0-89426-247-5. The software is supplied with this book

Cutler, Justine; Brodie, Roderick - In: International Journal of Forecasting 13 (1997) 1, pp. 137-139

Persistent link: https://www.econbiz.de/10005418108

Conditions when market share models are useful for forecasting: further empirical results

Brodie, Roderick J.; Bonfrer, Andre - In: International Journal of Forecasting 10 (1994) 2, pp. 277-285

Persistent link: https://www.econbiz.de/10005429062

The forecasting accuracy of market share models using predicted values of competitive marketing behavior : Karel J. Alsem, Peter S.H. Leeflang and Jan C. Reuyl, International Journal of Research in Marketing 6 (1989) 183-198.

Brodie, Roderick J.; Armstrong, J. Scott - In: International Journal of Forecasting 7 (1991) 1, pp. 117-118

Persistent link: https://www.econbiz.de/10005429270

Forecasting criminal sentencing decisions

Simester, Duncan I.; Brodie, Roderick J. - In: International Journal of Forecasting 9 (1993) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10005429371

Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results

Danaher, Peter J.; Brodie, Roderick J. - In: International Journal of Forecasting 8 (1992) 4, pp. 613-626

Persistent link: https://www.econbiz.de/10005429407

Forecasting methods for marketing: Review of empirical research

Scott Armstrong, J.; Brodie, Roderick J.; McIntyre, … - In: International Journal of Forecasting 3 (1987) 3-4, pp. 355-376

Persistent link: https://www.econbiz.de/10005418151

A comparison of the short term forecasting accuracy of econometric and naive extrapolation models of market share

Brodie, Roderick J.; Kluyver, Cornelis A. De - In: International Journal of Forecasting 3 (1987) 3-4, pp. 423-437

Persistent link: https://www.econbiz.de/10005418410

Forecasting competitors' actions: An evaluation of alternative ways of analyzing business competition

Singer, Alan E.; Brodie, Roderick J. - In: International Journal of Forecasting 6 (1990) 1, pp. 75-88

Persistent link: https://www.econbiz.de/10005418440

Reply to the commentary

Brodie, Roderick J.; Cornelis A.; Kluyver, de - In: International Journal of Forecasting 3 (1987) 3-4, pp. 461-462

Persistent link: https://www.econbiz.de/10005418626