Molderez, Ingrid; Lefebvre, Eric - Faculteit Economie en Bedrijfswetenschappen, … - 2007
The idea of BOP, ‘Bottom of the Pyramid’, seems rapidly on its way to become the latest business fad (cf. Greener Management International, 2007; Kauri Seminar, 2007; Prahalad, 2006; Hart, 2005). From its origin in the United States, it is spreading over Europe. Most or all business fads tend to fade...
