The fierce competition experienced in the global hospitality industry, more specifically the hotel sector, demand that businesses operate innovatively. As such, those who are employed in this sector should be able to keep and attract new customers by satisfying their increasingly sophisticated...

The aim of the study is to evaluate how effective are the destinations placed in movies in destination choice decisions of students. Rapid growth in the number of movie-goers offers marketers to place products in movies as an alternative promotion tool. Sites, studios, hotels, residences and...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...

Turkey is a vast and varied land boasting incredible landscapes and natural beauties bordered by three different seas. Site of some of the world’s most ancient civilizations, as intricate and colorful as the pattern of an oriental carpet, Turkey is one of the top destinations of the...

Middleton (2001) noted that in Europe 95 percent of tourism businesses, generating perhaps one-third of total tourism revenue, are micro-business and most of these are family businesses (Getz, Carlsen and Morrison, 2004). Contrary to their importance in the economic well-being of the country,...

Although tourism has been considered as an important activity for the well-being of the economies and state regulations on tourism have a considerable history in Turkey, the concept of sustainable tourism was first mentioned in the 8th Five-Year Development Plan (2001-2005). Until that time...