The proliferation of the Internet and the latest mobile communication technologies have given rise to new forms of communication that made it easier for sellers as well as consumers to communicate and conduct business in real time and in virtual space with manufacturers, retailers or among each...

Among the several approaches to understanding value in business transactions, the one most frequently encountered in marketing, management, and economics literature is the tradeoff of benefits and costs, the difference or ratio of which is operationalized as value. In a complex business...

Optimierungsmodelle führten im Marketing lange Zeit ein eher bescheidenes Dasein. Dies hat sich jedoch durch die Übertragung der Aussagen der Neuen Institutionenökonomik sowie die gestiegenen Rechnerkapazitäten geändert. Mittlerweile können zum Beispiel agentenbasierte Simulationen...

The present study analyzes data of 191 mobile network operators from 49 countries in order to identify the extent of first-mover and incumbency advantages. A large number of new market entry opportunities and involvement of many previous state-owned monopolists have characterized the mobile...