The qualitative study presented in this article allowed us to develop a conceptual framework, with a view to show the answering process of net surfers when being asked personal data on the web. Beyond individual and situational variables, this framework brings in several mediatory variables...

This research deals with the customers' behaviours when a web site asks them for personal data. The objective is to identify the respective impact of the individual and situational factors on the decision of the Net surfers to provide personal information. Two potentially influential situational...

If customers’ data are a source of major value for companies, their collection is confronted with the growing concern of consumers about their privacy, particularly on the Internet. The American literature traditionally identifies three groups. The objective of this research is to propose a...

The qualitative study presented in this article allowed us to develop a conceptual framework, with a view to showing the process undergone by the Internet surfer when answering the enquiries of companies concerning his personal data. Beyond individual and situational variables, this framework...

Whereas customers are often sollicited for personal data online, we investigate the relationship between general privacy concern, specific perceptions of the request and response behavior (i.e., fill up / do not fill up the form). Our study finds that more than 40% of the respondents agree to...

The first objective of this article is to propose a conceptual framework, presenting the main factors that can have an impact on an internet user’s response to a commercial email. In addition to the variables related to the email itself and to the situation of its reception, the model...

Le premier objectif de cet article est de proposer un cadre conceptuel présentant l’ensemble des facteurs susceptibles d’influencer la réponse de l’internaute lors de la réception d’un email à vocation commerciale. Outre les variables liées à l’email lui-même et aux...

Si les informations clients sont une source de valeur majeure pour les entreprises, leur collecte est confrontée aux préoccupations grandissantes des consommateurs quant au respect de leur vie privée, notamment sur Internet. La littérature américaine segmente traditionnellement la...