Vertical coordination in agri-food chains is a significant and increasing phenomenon in Central and Eastern European Countries (CEEC). It has been observed that this development prefers large scale production. However, the agricultural sector is still a mixture of small scale and large scale...

In the context of retail internationalization it is observable that retailers from West European countries take their business models known from their home countries into the newly entered markets. In this sense there are at least three development trends in conjunction with globalization, which...

“Pay What You Want” is a pricing strategy where buyers pay any desired amount for a given commodity, sometimes including zero. Giving the buyers freedom to pay what they want can be very successful in some situations, because it eliminates many disadvantages of conventional pricing, e.g. the...

Our article highlights that there is an interrelationship between the competitive strategy of the retailer, the core competencies, the direction of internationalization, and the extent and nature of adjustment. The strategy defines the core competencies and business model that the retailer...

Durch die allgemeine Zunahme von Kurzurlaubsreisen sieht auch die Weinbranche in Europa immer mehr die wirtschaftlichen Vorteile und die damit einhergehenden positiven Synergien zwischen Wein und Tourismus. Das in unseren Breiten noch sehr junge Thema Weintourismus beschränkt sich in...

This article analyses the effect of the East-European business environment on quality management as a means of operationalising chain management strategies. The particular focus on the Ukrainian agri-food business in combination with fifteen in-depth expert interviews reveals the infancy of...

The rise of a western-style middle class in many successful emerging economies like China currently is inducing deep structural changes on agricultural world markets and within the global agri-food business. As a result of both higher incomes and concerns over product safety and quality the...

This paper describes the development of the Armenian wine and brandy business and discusses the influence that foreign investors have taken in this development.