<title>Abstract</title> High technologies development has strategic importance to improving regional EU and national economies effectiveness and assuring a country's competitiveness. This is especially a key priority for small countries that do not have many natural and material resources, as well as labour...

<title>Abstract</title> The purpose of the paper is to examine the international region‐relation as a brand origin. The results of the theoretical analysis of this study provide a foundation for making suggestions about theoretical relationships between components of the brand origin. According to proposed...