This case discusses the evolution and challenges of Cooxupé-a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé...

This case discusses the evolution and challenges of Cooxupé-a coffee marketing cooperative in Brazil. Founded in 1954 by twenty-four producers, Cooxupé experienced significant growth since 1990 as a result of direct export efforts implemented by Joaquim, the Export Director. Yet Cooxupé...

Characteristics of pork packing firms pursuing a competitive strategy of product differentiation are described. Such a strategy requires a consistent, highquality raw material. Three strategies to sort pork carcasses and primal cuts in the packing plant are detailed. A multivariate simulation...

The number of wineries in nontraditional cool climate regions of the United States has increased dramatically in the last decade. We examine factors influencing distribution channel choices by these wineries, including winery characteristics, marketing strategies, and the extent of vertical and...

This book investigates key issues in regard to liberalization of agricultural trade in the Western Hemisphere, including potential scenarios for liberalization at the regional and multilateral levels, the effects of U.S. and European Union agricultural policies on trade, and how a Free Trade...

Brazil and the United States are key players in world agricultural and food markets. The agri-food system in both countries is very large in absolute and relative terms. Both are net exporters of agricultural and food products and major recipients of foreign direct investment (FDI) in the food...

This paper examines the agroindustrialization process from two supposedly disparate views: development economics and agribusiness research. The evolution of conceptual and methodological approaches emanating from these fields is explored and general observations are made concerning farm economic...