Considerable scholarly interest has been shown in the relationship between market orientation and business performance. Although a number of environmental moderators have been postulated to influence the market orientation-performance link, extant findings are inconclusive. This study takes a...

In their assessment of research published in three international business journals, Thomas, Shenkar, and Clarke (1994) described a body of work characterized by low levels of internationalization We extend their research by reviewing 1439 articles published from 2000 to 2008 in four core...

An idea widely shared among international business scholars, economists and geographers is that geographic, cultural and psychic distance to market affects firm internationalisation in a number of ways. However, evidence for this broad proposition remains inconclusive. This study provides a...

The process of market reform that characterizes the move away from regimes of central planning in transition economies creates a need for managers to acquire the techniques and skills of marketing. In contrast with an extant emphasis on inward direct investment, this study examines the role...

Manufacturers entering new foreign markets may opt to outsource their exporting activities to a specialist intermediary. In this study, evidence is provided establishing that the link between manufacturers' perceptions of intermediary performance and the likelihood of their terminating the...

Quantitative evidence drawn from a meta-analysis of 56 studies (58 samples) conducted in 28 countries reveals that market orientation is a generic determinant of firm performance. However, stronger effects were found for studies set in large, mature markets and when market orientation was...

Information gaps between markets create opportunities for international trade intermediaries to negotiate cross-border exchanges. Faced with the prospect of eventually being eliminated from these exchanges, intermediaries must continually search for new opportunities to mediate international...