<title>ABSTRACT</title> Do male and female students really behave differently and want different things from a college education? The present study was and designed to address this issue and extend what was previously known regarding gender differences in the university selection process. A convenience sample...

<title>ABSTRACT</title> In response to this unprecedented growth, higher education is finally recognizing the contribution of the adult learner. Previous research has explored what the “nontraditional” student values in an education. While our knowledge base regarding the nontraditional learner continues...

<title>ABSTRACT</title> International students represent a growing market segment for colleges and universities in the U.S. As universities begin to target international students, it will become imperative that university administrators and faculty understand what these students expect once they arrive on...