We consider a problem of marketing decisions for the choice of a product with maximum customer appeal. A widely used technique for this purpose is TURF, or Total Unduplicated Reach and Frequency, which evaluates a union of the events defined by the sample proportion of many products, or flavors...

Lazarsfeld's Latent Structure Analysis (LSA) is applied to problems in marketing involving the choice of products with maximum customer coverage. The LSA is combined with Total Unduplicated Reach and Frequency (TURF) technique, and also with a tool from cooperative game theory, the Shapley Value...

Best-Worst Scaling (BWS) modeling is widely used for finding probabilities of choice among multiple items. The paper considers how to apply BWS data to another problem – of finding the items׳ cannibalization and synergy. For a product of primary interest, we estimate its probability to be...

In contrast to the common belief that the logit model has no analytical presentation, it is possible to find such a solution in the case of categorical predictors. This paper shows that a binary logistic regression by categorical explanatory variables can be constructed in a closed-form...

Best-Worst Scaling (BWS), sometimes also called Maximum Difference (MaxDiff), is a discrete choice modeling method widely used for finding utilities and choice probabilities among multiple alternatives. It can be seen as an extension of the paired comparison techniques for the simultaneous...

Recent research has indicated that flexible forms do not always generate empirically credible elasticity estimates. In this paper we present a methodology from which we derive a new family of flexible functional forms (denoted by CES-GBC) that are richer in structure than the cost functions in...

The Bradley–Terry model (BT) is commonly used for evaluation of choice preferences by paired comparison data in various areas of applied psychology, advertising, and marketing research. The estimation of BT parameters of preference is usually achieved in an iterative procedure based on the...