In the global economy regions fight a two-front 'war' to attract young people. On the one hand, they compete against more urban areas because young people leave home to study and do not return to their home region ('brain drain'). On the other hand, they struggle to attract new residents,...

The purpose is to analyze impacts of switching costs on customer attitude loyalty to an airport operator in a Norwegian multi-airport region. A sample of 167 respondents is analyzed by a structural equations modelling approach. Irrespective of customers’ perceptions of switching costs, service...