about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On …, and income had significant effects on the WTP. Marketing implications include the need to provide information at the point …

This paper examines current marketing practices by Mississippi soybean producers as well as willingness to participate … in a marketing cooperative and willingness to plant Identity Preserved soybeans. In general, most Mississippi soybean … producers utilize cash sales at harvest or forward contracting as primary marketing tools. Use of futures and options is found …

all participants of the agri-food chain are pressed to intensify marketing support of their goods. Aiming to reduce the … shopping behaviour and of development of competition, this study recapitulates main marketing trends on the food market in the …