Similar Search Results

Das Ombudsmannverfahren des Bundesverbandes deutscher Banken im Lichte von Kundenzufriedenheit und Kundenbindung

Körnert, Jan; Wolf, Cornelia - Fakultät Wirtschaftswissenschaften, Technische … - 2002

und eine stärkere Kundenbindung grundsätzlich erfüllen lassen. …

Persistent link: https://www.econbiz.de/10009207037

The Effect of Customer Loyalty Programs on the Shopping Behavior in Retail : Loyalty Programs versus Loyalty Cards in the German Food Retail

Ziehe, Nikola; Stoll, Raina - Duesseldorf University of Applied Sciences - 2011

This empirical study will show how bonus programs, particularly loyalty programs and loyalty cards, have an impact on the purchasing behavior of consumers in the german food retail trade. The study was carried out by students of the Bachelor degree program in Business Administration from the...

Persistent link: https://www.econbiz.de/10008861993

Kundenkarten als Kundenbindungsinstrument des Handels

Helm, Roland; Ludl, Michaela - Wirtschaftswissenschaftliche Fakultät, … - 2004

Auf Basis des Determinanten-Modells der Kundenbindung von Peter (1997) werden die Wirkungszusammenhï¿½ge beim Einsatz … von Kundenkarten auf die Kundenbindung berprft. Das kausale Modell der Kundenbindung besitzt in dieser empirischen Studie … die Determinanten der Kundenbindung im Groï¿½n und Ganzen nachgewiesen werden. Vor allem die Determinanten …

Persistent link: https://www.econbiz.de/10005786054

Die Balanced Scorecard als Basis einer Customer Care Scorecard zur Konzeption einer systematischen Kundenpflege

Klein, Nicole - Wirtschaftswissenschaftlichen Fakultät, … - 2009

Die wirtschaftliche Entwicklung der letzten Zeit hat gezeigt, wie schwierig es für die Unternehmen ist, langfristigen Erfolg zu gewährleisten. Nachdem in der Vergangenheit die meisten Faktoren innerhalb der Firmen wie beispielsweise Kosteneinsparungen oder Prozessoptimierung bereits auf dem...

Persistent link: https://www.econbiz.de/10009149276

Price Rigidity in Customer Markets

Tyran, Jean-Robert; Renner, Elke - School of Economics and Political Science, Universität … - 2003

Customer markets are characterized by long-term relations between buyers and sellers. Long-term relations evolve if buyers trust sellers to provide high quality and if sellers are trustworthy. However, changes in the terms of this implicit contract may antagonize customers and disrupt the...

Persistent link: https://www.econbiz.de/10005453922

Dimensionality of Responses to Customer Satisfaction with Low-Involvement Low-Risk Frequent Purchases: the Example of Grocery Retailing

Soone, Ivar - Majandusteaduskond, Tallinna Tehnikaülikool - 2006

This working paper explores affective, cognitive, conative and action consequences of customer satisfaction focusing on the dimensionality of responses to satisfaction and their interrelations. For the purpose of the present working paper, affective, cognitive, conative and action consequences...

Persistent link: https://www.econbiz.de/10004971458

FARMERS’ MARKETS’ CUSTOMER LOYALTY STRUCTURE IN LITHUANIA

PILELIENĖ, Lina - In: ECONOMY AND SOCIOLOGY: Theoretical and Scientifical Journal (2014) 3, pp. 104-108

Being disappointed with food quality in supermarkets, people are searching for healthier products in other places. Farmers’ markets are often considered as an alternative. Nowadays, farmers’ markets are gaining their popularity in Lithuania, as well as in many other countries. However, the...

Persistent link: https://www.econbiz.de/10011161659

Relational benefits, switching barriers and loyalty: A study of airline customers in Taiwan

Chang, Yu-Hern; Chen, Fang-Yuan - In: Journal of Air Transport Management 13 (2007) 2, pp. 104-109

A model of looking at switching barriers and customer loyalty stemming from customer relational benefits is developed. In-depth interviews with airline customers revealed that, in addition to confidence, social, and special treatment benefits originally identified in the Western cultural...

Persistent link: https://www.econbiz.de/10011162646

Demand Fluctuations, Capacity Constraints and Repeated Interaction: An Empirical Analysis of Service Quality Adjustments

Chatain, Olivier; Eizenberg, Alon - C.E.P.R. Discussion Papers - 2015

We utilize a unique database from a large legal services provider to examine how service quality responds to the firm's available capacity and workload, and to the nature of the firm-client relationship. We develop empirical measures of both the (internal) level of resources available to the...

Persistent link: https://www.econbiz.de/10011262890

Customer loyalty through social networks: Lessons from Zara on Facebook

Gamboa, Ana Margarida; Gonçalves, Helena Martins - In: Business Horizons 57 (2014) 6, pp. 709-717

Companies’ escalating investment in social media—in particular, in Facebook—has become reality. However, most firms still do not see social networks as a vehicle for cultivating and winning customer loyalty, but rather as a resource for creating brand awareness. In this article, we offer a...

Persistent link: https://www.econbiz.de/10011077911