The research applies the "fit" as gestalt perspective to supply chain management. Constructed on clustering supply chain information technology and organizational structure variables, six archetypes are identified: (1) Simple, Low Performers; (2) Market Performers; (3) Average Players: Large and...

Most wholesalers are small family-owned firms that frequently lack marketing skills and an infrastructure capable of setting into practice state-of-the-art marketing distribution systems. They are much more consumed with daily activities and credit and collection functions than they are with...

Previous research on salesperson behavior largely focused on positive and productive behavior and less on the negative side of the salesperson behavior. This research examines the effect of leader–member communication exchange on salesperson workplace deviance and the mediating role of trust...

<title>ABSTRACT</title> The structure of a university marketing organization is examined in light of its market environment and marketing strategy. Research from marketing strategy and professional service organization literature provide a framework to examine how the university's marketing environment affects...