Warnaby, Gary; Bennison, David; Davies, Barry J. - In: Local Economy 20 (2005) 2, pp. 183-204
The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private...
