We distinguish seduction from persuasion and other ways to draw consumers into exchange relationships. A legal case involving the prosecution of a mail fraud known as Chonda-Za is used to illustrate seduction, and the concept is defined in terms of social constructionist theory. We identify five...

Many researchers have noted that special possessions can represent personally relevant events, people, places, and values. Semiotics provides a useful theoretical base for understanding the representation processes that support these meanings. We apply the semiotic concept of indexicality to...

In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...

No abstract available.