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RESEARCH NOTE - Social Cogniti...
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Who controls the purse strings: A study of consumers' and retail buyers' reactions in an America's FTA environment
Heslop, Louise A.
;
Papadopoulos, Nicolas
;
Dowdles, Melissa
- In:
Journal of Business Research
57
(
2004
)
10
,
pp. 1177-1188
Persistent link: https://www.econbiz.de/10005466160
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Champions of product innovations: defining, developing, and validating a measure of champion behavior
Howell, Jane M.
;
Shea, Christine M.
;
Higgins, Christopher A.
- In:
Journal of Business Venturing
20
(
2005
)
5
,
pp. 641-661
Persistent link: https://www.econbiz.de/10005235652
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