The aim of this paper is to obtain some integrals involving Fox’s H-function.

The things to which we are attached help to define who we are, who we were, and who we hope to become. These meanings are likely to be especially salient to those in identity transitions. In this study we examine such meanings by comparing favorite possessions of Indians in India and Indians who...

Unacceptable levels in conjoint analysis are studied using both a full profile method and Sawtooth Software's Adaptive Conjoint Analysis. The utility of an unacceptable level was set equal to a value that would have been assigned if the unacceptable levels question was not asked, but the...

Choosing between preference-based instruments of health-related quality of life (HR-QOL) in particular situations is an important area for research. Even where instruments can be assumed to be measuring the same thing, they may not be interchangeable. The study presented investigates the extent...

Some recent advertisements attempt to increase persuasiveness by directly asking consumers to imagine arguments supporting the ad's message. This research provides a critical test of the effectiveness of this imagine strategy, while also identifying specific situations in which this technique...