van der Rhee, Bo; Schmidt, Glen; A. van der Veen, Jack A.; … - In: Business Horizons 57 (2014) 4, pp. 473-482
Revenue-sharing contracts have been heavily researched and promoted in the academic literature. However, despite some well-documented examples (e.g., the way Blockbuster and film studios were able to increase availability of the latest video releases in rental shops through a revenue-sharing...
