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This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the...
Persistent link: https://www.econbiz.de/10010869838
Supply chain management has emerged as a vital capability of operational excellence for companies in India, which is currently one of the fastest growing emerging economies. Indian business is dominated by small and medium sized enterprises (SME). With a smaller size, narrow span of operations,...
Persistent link: https://www.econbiz.de/10011043189
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As the global marketplace continues its relentless growth, ethical purchasing behavior assumes greater significance for both domestic and international firms. The primary purpose of this study was to assess the ethics of purchasing management professionals in India. A questionnaire, based on...
Persistent link: https://www.econbiz.de/10009202156