We use FDA surveys on awareness of diet-disease relationships to estimate a probability model of awareness. We apply the model to respondents of USDA's 1985-88 food consumption surveys to estimate a predicted probability of awareness, an explanatory variable in the multivariate analysis of fat...

This paper presents an easily used framework for modeling ticket sales to performing arts and entertainment events. Unlike existing efforts in this area, our framework allows us to: (1) model demand for events that consist of more than a single performance; (2) account for the influence of...

Competitive behavior in commercial television broadcasting is modeled to examine program choice and the effects of more channels being available on firm strategy. Specifically, broadcasters compete by selecting both the "type" and quality level of a program to offer, but do not compete on price....

Liu et al. [Liu, Y., D. S. Putler, C. B. Weinberg. 2004. Is having more channels really better? A model of competition among commercial television broadcasters. (1) 120–133] examine the television broadcast industry using a model in which profit-maximizing broadcasters seek to gain viewers by...

Incorporating demographic variables in brand choice models is conceptually appealing and has numerous managerial benefits. Retailers and brand managers can assess geodemographic variations in demand and marketing mix response in order to implement micromarketing strategies. For example, a...

Although there has been a good deal of research on incorporating the effects of reference price formation into empirical models of consumer buying behavior, little formal theoretical work had been undertaken to date. This paper incorporates reference price effects into the traditional economic...