Increasingly, conjoint analysts are being asked to design and analyze studies involving large numbers of attributes and/or attribute levels. Various types of approaches, including attribute bridging, Adaptive Conjoint Analysis, and hybrid models have been proposed to deal with the problem. This...

Increasingly, researchers in marketing are recognizing the “lability” of attribute importance weights derived from measurement techniques, such as conjoint analysis. As has been suggested by Simonson and Tversky, attribute importance weights can be sensitive to competitive product context...

Recently, a number of articles have appeared in the marketing literature dealing with (single) product design optimization. The present paper represents a start toward extending this research to product line decisions. We first formulate two versions of the problem and describe their various...

This paper describes a case application of SIMOPT, a product positioning model and decision support system.

We consider a sequential rule, where an item is chosen into the group, such as a university faculty member, only if his score is better than the average score of those already belonging to the group. We study four variables: The average score of the members of the group after k items have been...

A new Secretary Problem is considered, where for fixed k and m one wins if at some time i = m(j .. 1) + 1 up to jm one selects one of the j best items among the first jm items, j = 1,...,k. Selection is based on relative ranks only. Interest lies in small k values, such as k = 2 or 3. This is...