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Gender-role portrayals in Malaysian and Singaporean television commercials: an international advertising perspective
Tan, Thomas Tsu Wee; Ling, Lee Boon; Theng, Eleanor … - In: Journal of Business Research 55 (2002) 10, pp. 853-861
Persistent link: https://www.econbiz.de/10005465940
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Globalization and trends in international marketing research in Asia
Tan, Thomas Tsu Wee; Lui, Tan Jee - In: Journal of Business Research 55 (2002) 10, pp. 799-804
Persistent link: https://www.econbiz.de/10005466334
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Introduction to a special issue of JBR on Asian business research
Tan, Thomas Tsu Wee - In: Journal of Business Research 55 (2002) 10, pp. 797-798
Persistent link: https://www.econbiz.de/10005466401
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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay; O'Cass, Aron; Julian, Craig - In: Journal of Business Research 59 (2006) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10005466123