Showing 1 - 10 of 141
We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...
Persistent link: https://www.econbiz.de/10010733987
Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also to higher prices, so consumer surplus can go up or down, while profits rise. With enough quality asymmetry, though, the higher-quality (and hence larger) firm's price...
Persistent link: https://www.econbiz.de/10010734937
We extend the persuasion game to bring it squarely into the economics of advertising. We model advertising as exciting consumer interest into learning more about the product, and determine a firm's equilibrium choice of advertising content over quality information, price information, and...
Persistent link: https://www.econbiz.de/10010990614
Bringing together insights and perspectives from close to 70 of the world’s leading experts in the field, this timely Handbook provides an up-to-date guide to the most recent and state-of-the-art advances in transport economics. The comprehensive coverage includes topics such as the...
Persistent link: https://www.econbiz.de/10011179817
Improved consumer information about horizontal aspects of products of similar quality leads to better consumer matching but also to higher prices, so consumer surplus can go up or down, while profits rise. With enough quality asymmetry, though, the higher-quality (and hence larger) firm's price...
Persistent link: https://www.econbiz.de/10005005389
We derive bounds on the ratios of deadweight loss and consumer surplus to producer surplus under Cournot competition. To do so, we introduce a parameterization of the degree of curvature of market demand using the parallel concepts of ?-concavity and ?-convexity. The ?more concave? is demand,...
Persistent link: https://www.econbiz.de/10005801995
Empirical evidence suggests that most advertisements contain little direct informa- tion. Many do not mention prices. We analyze a firm'ss choice of advertising content and the information disclosed to consumers. A firm advertises only product informa- tion, price information, or both; and...
Persistent link: https://www.econbiz.de/10005802012
Empirical evidence suggests that most advertisements contain little direct information. Many do not mention prices. We analyze a monopoly firm's choice of advertising content and the information disclosed to consumers. The firm advertises only product information, price information, or both, and...
Persistent link: https://www.econbiz.de/10005761521
Improved consumer information about (symmetric) products can lead to better matching but also higher prices, so consumer surplus can go up or down, while profits rise. With enough firm asymmetry though, the stronger firm's price falls with more information, so both effects benefit consumers....
Persistent link: https://www.econbiz.de/10005341585
[fre] Le résultat de Diamond 1971 montre que ta tarification en concurrence imparfaite se modifie de fa on spectaculaire on introduit une imperfection dans information des consommateurs objet de cet article est de faire le point sur les travaux qui explorent cette piste dans un contexte de...
Persistent link: https://www.econbiz.de/10008626134