Yoo, Seung-Hoon; Shin, Chul-Oh; Kwak, Seung-Jun - In: Applied Economics Letters 13 (2006) 14, pp. 933-936
Controlling unsolicited commercial spam mail has become an increasingly critical issue. This study applies a contingent valuation method to measuring the inconvenience cost of spam mail. The mean willingness to pay for controlling the commercial spam mail per individual is estimated as 1836...