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Targeting and timing promotional activities: An agent-based model for the takeoff of new products

Delre, S.A.; Jager, W.; Bijmolt, T.H.A.; Janssen, M.A. - In: Journal of Business Research 60 (2007) 8, pp. 826-835

Persistent link: https://www.econbiz.de/10005466389

A Monte Carlo Evaluation of Maximum Likelihood Multidimensional Scaling Methods

Bijmolt, T.H.A.; Wedel, M. - Tilburg University, School of Economics and Management - 1996

We compare three alternative Maximum Likelihood Multidimensional Scaling methods for pairwise dissimilarity ratings, namely MULTISCALE, MAXSCAL, and PROSCAL in a Monte Carlo study.The three MLMDS methods recover the true con gurations very well.The recovery of the true dimensionality depends on...

Persistent link: https://www.econbiz.de/10011086951

The effect of duration, serialposition and competitive clutter on consumer memory for television advertising : An extension and a test of generalizability

Pieters, R.G.M.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1994

Persistent link: https://www.econbiz.de/10011087215

Strategic marketing research

Bijmolt, T.H.A.; Frambach, R.T.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1996

Persistent link: https://www.econbiz.de/10011087904

Consumer memory for television advertising : A field study of duration, serial position and competition effects

Pieters, R.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1997

Persistent link: https://www.econbiz.de/10011088504

Country and consumer segmentation : Multi-level latent class analysis of financial product ownership

Bijmolt, T.H.A.; Paas, L.J.; Vermunt, J.K. - Tilburg University, School of Economics and Management - 2004

Persistent link: https://www.econbiz.de/10011088539

Discrete-time discrete-state latent Markov modelling for assessing and predicting household acquisitions of financial products

Paas, L.J.; Vermunt, J.K.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 2007

Persistent link: https://www.econbiz.de/10011089325

Acquisition patterns of financial products : A longitudinal investigation

Paas, L.J.; Bijmolt, T.H.A.; Vermunt, J.K. - Tilburg University, School of Economics and Management - 2007

Persistent link: https://www.econbiz.de/10011089560

Strategisch marktonderzoek

Bijmolt, T.H.A.; Frambach, R.T.; Verhallen, T.M.M. - Tilburg University, School of Economics and Management - 1998

Persistent link: https://www.econbiz.de/10011089953

Importance and similarity in the evolving citation network of the International Journal of Research in Marketing

Pieters, R.; Baumgartner, H.; Vermunt, J.K.; Bijmolt, T.H.A. - Tilburg University, School of Economics and Management - 1999

Persistent link: https://www.econbiz.de/10011090197