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Chinese children's understanding of commercial communications: A comparison of cognitive development and social learning models

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Persistent link: https://www.econbiz.de/10005317089

Effective packaging management

Hise, Richard T.; McNeal, James U. - In: Business Horizons 31 (1988) 1, pp. 47-51

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You can defend advertising--But not every advertisement

McNeal, James U. - In: Business Horizons 24 (1981) 5, pp. 33-37

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Advertising in the "age of me"

McNeal, James U. - In: Business Horizons 22 (1979) 4, pp. 34-38

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Consumer education as a competitive strategy

McNeal, James U. - In: Business Horizons 21 (1978) 1, pp. 50-56

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The closest thing to measuring advertising effectiveness

Kernan, Jerome B.; McNeal, James U. - In: Business Horizons 7 (1964) 4, pp. 73-80

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A Concept Mapping Study on Social Inclusion in Hong Kong

Chan, Kara; Evans, Sherrill; Ng, Yu-Leung; Chiu, Marcus; … - In: Social Indicators Research 119 (2014) 1, pp. 121-137

A focus group study involving concept mapping was conducted in September 2012 to investigate how the concept of social inclusion was understood by Hong Kong residents. It was a replication of an earlier UK study. Seven groups involving 61 participants (38 females; 23 males) were interviewed,...

Persistent link: https://www.econbiz.de/10010949892