This article presents the results of a meta-analysis of empirical findings associated with the relationship between objective knowledge (OK; i.e., accurate stored information that consumers possess) and subjective knowledge (SK; i.e., consumers' perceptions of their own knowledge). Results of...

While the expanding body of attribute framing literature provides keen insights into individual judgments and evaluations, a lack of theoretical perspective inhibits scholars from more fully extending research foci beyond a relatively straightforward examination of message content. The current...

The most prevalent form of training call center agents is via classroom instruction coupled with role-plays. Role-play training has a theoretical base in behavior modeling that entails observation, practice, and feedback. Emerging simulation-based technologies offer enhancements to behavior...

Partitioned pricing is a tactic in which a seller presents multiple prices for a single product or service instead of one, all-inclusive price. This research investigates effects of partitioned prices containing a variable number of price components, under varying levels of seller...

We estimate the willingness to pay for curbside recycling based on a contingent valuation survey of 600 residents of a large southeastern United States city. The best estimate of willingness to pay for curbside recycling is $2.29/month after adjustment for hypothetical bias. We also report the...

This research details the development of the Consumer Emotional Intelligence Scale (CEIS), which was designed to measure individual differences in consumers' ability to use emotional information. Scale development procedures confirmed the theoretical structure of the 18-item scale. Results...

This research extends the knowledge calibration paradigm to include emotional calibration. Two studies were conducted to investigate the effects of emotional calibration on consumer decision making. Emotionally calibrated consumers made higher-quality food choices, and these effects were...