This study examines the within and between sex differences on the relative importances of merchandise quality and interaction quality as drivers of behavioral loyalty (share of wallet). A sample of customers of a national retail chain serves as the study setting. The results indicate that for...

There has been a growing emphasis on consumer education for energy conservation. Models have been developed on the assumption that cognitive change is an antecedent for behavioral change. We examine the effectiveness of energy-conservation campaigns within the context of hierarchy of effects...