Using qualitative methods, the authors examine commitment in the sports industry and specifically in a NASCAR context. Commitment, or the culmination of the customer-service provider relationship, plays a particularly critical role in NASCAR, for which more than 70% of fans consciously choose a...

This paper investigates the impact of the internet on intra-brand competition in new car markets by empirically examining its role in the search process. The model is a two-equation simultaneous system with one continuous and one dichotomous dependent variable. Equation one explains the overall...

Many believe that colleges of business have a role to play in improving the level of marketing ethics practiced in the business world, while others believe that by the time students reach the level of university education, their ethical beliefs are so ingrained as to be virtually unalterable....