The paper is an emphasis on the financial sustainability of micro financing in Pakistan where Banks and institution use different products & services that help in reducing the poverty by coping up with subjective & objective poverty, this study found that banks were more commercialized in terms...

This research provided the study of importance of factors affecting the decision making of out-sourcing & supplier performance in Textiles domain. The textile market of USA is the scope of this research. The basis of this study allowed comprehending the importance / weight of factors of...

Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand...

This research investigates the interdependency between independent (Increase of pricing strategy adaptation, Increase of export intensity, Firm's commitment to exporting, Export market development, Export market competition, Past Pricing Strategy Adaptation, Past Export Performance Satisfaction,...

This study examines the co-movement of the buying patterns of the high and low involvement products in Pakistan in the presence of various economic players. Yearly data is collected from 1991 to 2010 containing unemployment rate, inflation rate, per capita income (MP) and interest rate (average)...

Enthralling experience of the newest format of cricket coupled with the possibility of making it to the prestigious Olympic spectacle, T20 cricket will be the most important cricket format in times to come. The findings of this paper confirmed that comparatively test cricket is boring to tag...

This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational pharmaceutical companies in Pakistan; include Abbott, GSK and Aventis, while applying the censored regression. Besides interrogating the possible impacts of various marketing...

The existence of political risk is so common in the equity markets of the world and specifically for Pakistan. The business owners are always with their extravagant concerns in this connection while formulating business strategies and policies for their desired returns. The purpose of this...

The age of juvenility i.e. the youth has become emerged with new personality characteristics, which has made them more powerful than ever before. Similarly, the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move...

Recall and Recognition, two important aspects when one talks about advertising and consumers awareness towards the brands. This study has mainly been focused on the brand symbols and its importance in the mind of the consumers. Does a brand symbol really play a role of differentiating a brand...