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Persistent link: https://www.econbiz.de/10008926248
This article illustrates the use of researcher introspection prior to undertaking a sensitive research project. We first describe the research design. The contributions of introspection in relation to the concept of ethnicity are then clarified: (1) the feeling of belonging to an ethnic group...
Persistent link: https://www.econbiz.de/10011050122
Persistent link: https://www.econbiz.de/10008678454
A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a...
Persistent link: https://www.econbiz.de/10011126721
This article focuses on an epistemological consideration concerning the idea of change resistances, he propose an methodological alternative for the audit of these resistances. These two objectives aim to facilitate the implementation and the management of organizational change process . We will...
Persistent link: https://www.econbiz.de/10011072386
The goal of this research work is to investigate the relationship between switching barriers and customers' commitment. It is considered that different types of switching barriers have an opposite influence on the commitment of clients: it can be either a destructive effect or a beneficial...
Persistent link: https://www.econbiz.de/10010618116