The implementation of a global communication strategy does not stand for a measure that could be put into action one day or another, but it requires a long way which is often blocked by obstacles or in danger of being lost. For such risks to be prevented, the establishment of an elaborated...

Information transmission and exchange between interlocutors and cultures seem to be real communication problem. Indeed, with the present internationalization context, any enterprise is forced to master the fundamental concepts of intercultural communication. Moreover, throughout their...

The professional profile of a modern qualified economist should include welldeveloped communication skills and high foreign language proficiency to help him achieve success in the modern highly competitive global work arena. In the process of educating future economists special emphasis on...

This paper examines how communication has been influenced by the process of globalization and how each speaker, by means of intercultural learning, built his identity. The globalization of the economic market and the growing number of population this implies has made crossculturality to become a...

Nowadays, emotional factors are important as classic functional aspects of customerpurchasing behaviour. A new concept of marketing has emerged in the marketing domain: emotional marketing. Emotional marketing is the ability to communicate powerfully through the use of different techniques that...